This new 52 minutes film shows the striking ascension to the top of World’s popularity of the, at that time, almost unknown Argentinian cardinal,. It also reflects the radical change of the Catholic Church’s image that he has generated. A brief street poll with people of various nationalities and beliefs suggests the extension of this phenomenon. What can be the causes of such spectacular change in the public opinion? The film gathers the answers from prominent cardinals, experts in social networking such as Gustavo Entrala, vaticanists like John Allen, journalists as María Ángeles Fernández or the Vatican’s chief press officer Federico Lombardi.