"Desires! Don't we all have them. The 'sellers of dreams' convert them into wants. And before we quite realise, they become needs. Of course, needs have to be satisfied. Publicity, commercials, advertisements sell us dreams, ever urging us to live beyond our means, to work harder in order to consume more, to chase the happiness that comes from possessing the next desire-turned-into-want-turned-into-need. It is a chase, an endless one, a circle, a vicious one. The programme logs a sample of the endless chase. "